Printing // About Full Colour

People are 80% more likely to remember what they read if it’s in Full Colour. Fact.

Proven To Win Business
Don’t Believe Us? Flick through the classifieds in your favourite newspaper and check which grab your attention first. It’s likely to be the ads in colour that leap out first (unless you’re reading The Daily Star, in which case you may be distracted). Lots of research has gone into colour psychology and understanding how people retain information and respond to colour. Human emotions are very often triggered by colour. Colour has become a science and we agree with the folks in white coats – it looks ace. We built our business on it for goodness sake!

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